My Proof Of Process

To build a confectionery brand from nothing. With a clear vision, a lot of hard work, and no seed funding.

A holistic account of all the hats you need to wear as a business owner: product development, brand identity, e‑commerce, customer experience, marketing, finance, events, workshops, wholesale, and the operational infrastructure to hold it all together.

A business with a strong local presence, a loyal customer base, and a reputation that extended well beyond the kitchen. Great Taste Award‑winning marshmallows, a national TV appearance, and recyclable income streams from building something with real foundations underneath it.

Recipes aren't the problem. People already encounter plenty of inspiration. The real barrier is decision fatigue at the moment of cooking.

Pantry-driven recipe discovery — reducing friction by starting with what's already in the kitchen, rather than adding more content.

A concept app that shifts the model from inspiration platform to decision-support tool. Research, ideation, and a tested prototype.

Kindle excels at solo reading but offers little for the social and shared dimensions that avid readers actively seek — tracking, reflecting, discussing.

Exploring how readers track progress, share reflections, and connect with like-minded people — and what that means for how the platform could evolve.

A UX strategy for evolving Kindle from a primarily solo reading tool into a platform that holds both the quiet moments and the communal ones.